At Apple, Are Profits the Focus?
September 2nd, 2011 // 8:00 am @ Jim // No Comments
It’s interesting that Apple, the company with the second highest market value , does not make their decisions with their eyes focused on making a profit. The message in this article is relevant for companies of any size. If you’re in business just to make money, it is impossible to build a sustainable company. You need a higher focus, whatever that might be, where profits will come as by-product of going after that higher focus.
Although this article’s headline make it sound like Apple is not interested in profits, too many decisions have to be made in a company Apple’s size for profits to be totally ignored. Like, how do they decide to price their products, if not at an acceptable margin above their costs? Nevertheless, the point about focus is well made!
Category : Blog
